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Everything is coming together. You have prospected, contacted and now, finally you get to do your presentation. You have gathered all the information to present your product or service, but how do you do so in a way that is truly effective? Here are a few tips to help you do an effective presentation:

Keep It Simple

Keep the presentation informative, yet simple. You might know all the minute details on how your product or service works, but now is not the time to go into that in extreme detail for a couple reasons.

If your plan is complex, cumbersome and loaded with details, your client’s decision will also be complex, cumbersome and loaded with details. Keep it simple and make it simple for them to make a decision to work with you.

Also, if you begin talking too many details with someone who is not detail oriented, you will talk them into and out of working with you in the same conversation. Watch for eyes glazing over.

Follow the 4 Steps to the Anatomy of a Presentation

Uncover your prospect’s pain

Before you ever go into what you and your products and services can do, you have to find out what is motivating them as prospects, their why. There is some reason why they are talking to you. What is it that they have too much of or not enough of? There is something in their life that is causing them discomfort or dissatisfaction. What is it for the person or people you are presenting to? It is imperative that you find out. Think about all the features and benefits of your product or service. By asking your prospect some High Yielding Questions, you are able to quickly uncover their pain and check those items off mentally on your features and benefits list that are important to them. You want to make sure you highlight the right things in your presentation.
Present the solution

Tell them why your company, your product or service, or you are a solution for their pain. If you have skipped step 1, then you will spend your time going down a laundry list of all the features and benefits without really connecting to their needs and you will appear to have a one-size fits all approach. Remember to keep it simple and don’t go into too many details, yet give them enough information so they can see that you really do have a solution for them.

Determine their interest

This is where you summarize the main points and recap how these things will be of benefit for them. Then ask them how they see your company or product or service benefiting their challenges. This will insure that you did a good job in steps 1 and 2. If you didn’t make a good connection between their pain and what you offer, this is a good time to go back to step 1 and ask more High Yielding Questions.

Call to Action

Don’t let the presentation just fizzle to an end, make sure you ask the prospect if they are ready to get started today. If they are not, then set up a time to follow up. A “no” is often a “not yet” which is fine, just make sure you follow up.

Practice

“Amateurs practice until they get it right, professionals practice until they can’t get it wrong.”

Don’t forget to practice, practice, practice. You will be more confident and relaxed and your prospect will be able to sense that. Learn to LOVE Practice!

Your boss asks you to present your company’s services to a prestigious potential client. You’re speaking at a seminar for professionals in your industry. You’re introducing your project to the board of directors for approval. Whatever the scenario, many of us will have to present our knowledge to others in a business setting at some point.

Whether you’re presenting to a group of colleagues or to clients, you want to deliver your information effectively.

Creating a professional presentation booklet can help you organize your message and keep your audience’s attention. They can peruse a read-along booklet during your presentation, then take the booklet with them to reinforce your message. Or you can add extra information in a presentation booklet so they’ll continue reading after you’ve sparked their interest in the topic.

Here are some suggestions for an effective and professional presentation booklet:

- Make your booklet a hard copy of the PowerPoint you’ll be projecting

- Give them an overview of your company or the background of your presentation

- Leave space in the booklet so your audience can write thoughts or take notes during your presentation, if appropriate

- Focus your booklet on statistics and facts related to your presentation

- Be sure to leave contact information or action you want them to take at the end of the presentation booklet

Now that you have ideas for what to put in your presentation booklet, there are several ways to actually make one:

You can take your information to a local printing company or printing website and have them create the booklet for you. This can quickly become expensive, depending on the size and quality of your presentation booklet. Color print, paper type, and binding type are some of the variables that will affect the price.

If you (or your company) are planning to create a presentation booklet more than once, it may be more economical to get the materials to make it yourself. You may already own or have access to a higher quality printer.

You will need to purchase a binding machine (a largish purchase), and the supplies for the booklet (paper and covers, nominal purchases). After these initial costs, you will enjoy the convenience and relatively low expense of producing your own presentation booklets.

Another benefit to creating your own presentation booklets is quality. Many printing companies allow for defects in your order. And if they don’t get it right the first time, it may be too late by the time you receive the remake. When you create your own presentations, you get to decide what the final product is, and you’ll be able to produce them as quickly as you like.

I’d recommend using the Unibind XU138. The great thing about a Unibind system is that you can quickly and easily create professional looking hard or soft cover books. You can also reuse the binding and add or remove pages from your booklet if you need to change the content.

Warning: a poor quality presentation booklet won’t help your presentation – it will draw attention away from your message! Demand the highest quality from your printer, or do it yourself to ensure that it’s done right.

Giving first job interview is very exciting and important event in one’s life. The thought of the interview gives the feeling of anxiety and nervousness creeping through the body. Many candidates for interview fail to perform according to their abilities because of the fear whether they will be able to meet the expectations of the interviewing board.

This situation can lead to an unsuccessful and failed job interview.
The key to a good and successful interview is to be calm and confident. Here are few guiding tips to succeed in your first interview and get a job:

o Preparation:

- You should be well prepared for the interview. Do through research on Internet as well as by business newspaper and journals, about the interviewing company. Find out their major clients, about company’s work and names of key position employees.

- Practice the expected questions and their answers by conducting a mock interview. You should be confident to answer any unexpected and unrehearsed questions also.

- You should prove in the interview that you are the most suitable person for the job. Highlight your positive qualities and experiences. Negative features like gap in your career, or prolonged search to get a job can affect the interview.

o Presentation:

- You should be formally dressed for the interview. It is wise to call the receptionist and ask for the dress code. Even for casual one, dress in elegant attire with tidy hair and properly cleaned shoes.

- You should only shake hands with the interviewers if they offer. You should keep your voice low if their one is soft. It is advised to minimize your hand gestures and remember to switch off your mobile.

- First impression is the last, therefore give your best impression by staying relaxed and cool. You should keep an eye contact and a smile to look confident. It you should listen attentively to the interviewer and include his/her words in your answers. Avoid looking around the room instead of the interviewer.

o Performance:

- Your have to show the board of interviewers that you are the right candidate with your preparation, confidence and marvelous looks. Punctuality and reaching a little earlier for interview will be an additional positive impression.

- Show and tell the interviewers confidently about all you know and can do. Listen attentively and react. You should ask your question at the end of the interview and thank the interviewer for their time with a handshake.