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Too much to do? No time to do it? You’re not alone.

Participants are often overloaded, overworked, and preoccupied. They are often distracted by urgent business issues, family matters, sick pets, or other pulls on their attention.

As a presenter, it’s up to you to focus their attention. By giving clear directions, you can focus attention. Learn how to build a message that is easy for people to remember.

This is not rocket science. Instead, it’s a repeatable formula you can use whenever you want to focus attention. Create a strong message and pack a punch. Help participants remember your message, decide to take action, and know what action to take.

Use these 3 tips so you can focus attention and get results. This is absolutely critical if you are serious about winning results.

Here’s how to give clear directions to your audience, so they know exactly what step to take next.

Tip 1: Decide On A Single Action

It’s up to you. Focus on a single action you want your audience to take. Don’t mush things up by giving three or ten possible actions. It will only confuse your audience.

Decide on one action. If you have two, twelve, or twenty — no one will know what to do.

Recently I coached a brilliant and experienced senior sales director. He was confused between two actions for his presentation. One was organizational: a strategic initiative to increase sales. The other targeted sales bonuses and commissions.

Guess which one I recommended for his single action?

The individual one of course! Focus on a single action that individuals are most willing to take. Everyone gets into gear when it’s personal. When you’re talking cash, people get moving.

Tip 2: State The Action In Simple Terms

It’s easy to understand and remember simple terms. When you state directions in simple terms, participants get it. And it’s easy for them to remember what to do.

Speak plain English. Avoid speaking in corporate speak.

Hint: Take a look at your presentation. Ask yourself one question. “Could I say this with a shorter word?”

If you can, do it. If you aren’t sure, ask a friend. Best shot is to ask someone who doesn’t work with you. It’s just too easy to get used to using inside lingo — and not realize you’re doing this.

Tip 3: Use Active Language

Active words ignite action. Passive words encourage contemplation.

You want your audience to jump into action. Your goal is to create an active environment focused on results.

Now is the time for active verbs, active terms, and dynamic language.

Clients often tell me their concerns and objections about giving simple directions to inspire action. These usually run along the lines of:

•  Is this too simplistic?
•  Is this right for my highly educated audience?
•  Is this going to make me look dumb?

The answer is no. Speaking in active language is not ‘dumbing-down.’

When you give clear, focused directions, you are helping your audience. They instantly know what to do next. This is appropriate for audiences of every educational level.

Here’s what you can expect. It is going to make you look smart. Very, very smart. Especially when you ignite action and get measurable results.

Get results fast. It’s smart business to focus on a single action, use simple words and active language. 

There are interesting ideas for an effective PowerPoint presentation. These ideas will make your presentations have a bigger impact. Your message will be communicated more clearly and will impress your listeners making your ideas stay in their memories. The people attending your exhibition will focus on what you are doing and this will make your message clearer and more memorable.

Use graphics, visuals and pictures to make your slide show more lively. Research has proven that people remember information better when it is communicated visually. Use the insert menu and follow the directions for inserting a picture from a file. It is really quite easy to add pictures to your presentation.

Animations will capture the audience’s attention and their imagination. Using an animation will keep people’s attention from drifting off. Animations are the type of finishing touch that adds a professional style. You have a better chance of making an impression when you use animations.

When your presentation is a software application training session the use of computer screen shots is a simple but effective technique. Screen shots will simulate the feel of actually operating the software application. Your participants are familiar with the layout of standard computer screens. This familiarity will make them feel comfortable which will make them more receptive to your teaching.

Large amounts of simple text and particularly bullet points are guaranteed to make your participants drift away. Why give a presentation if you are going to just display text. You might as well just email the participants a text document that they can read on their own time. You need to make a lasting impression on your participants. To do that, you must capture their attention and their focus. Graphics, pictures and animations will do that but plain old text will not.

To get your points across you will have to have your participants attention from the very start of your presentation. In fact, your introduction is the most important part of your presentation. If you do not capture and hold the audience’s attention from the beginning it will be almost impossible to get it later on. For this reason, work hard on creating a good introduction that piques the participants curiosity and sparks their imagination. A little bit of humour can help but do not over do it with jokes. Asking the participants interesting questions will make them a part of the presentation. Asking them questions is a good technique for holding their attention and engaging the participants.

Be careful not to speak in a drone like voice. Modulate your voice so you do not bore people. You do not want to sound as if you are reading from a script. Doing that can lull your listeners to sleep. Speak as if you are just talking to a friend. Never read a script off of index cards. Practice your presentation until you can do smoothly without reading from any notes.

Let us review these ideas for giving an effective PowerPoint presentation. Capture the audience’s attention with pictures and animations. Stay away from a lot of text and things like bullet points. Audiences are bored by these and their attention will wander. Prepare an interesting provocative introduction that will grab the attention of your audience. Use questions to engage the audience and to get them curious. Modulate your voice so that your audience does not become bored or fall asleep on you. Following these simple tips will improve your communications. Your audience will stay engaged and will enjoy your presentation. A well prepared presentation using these tips will show true results.

What form of control do you exercise in your negotiations? What is control in a negotiation, how does one go about getting and maintaining control, and when is it beneficial to relinquish control in a negotiation? During a negotiation to what degree does it behoove you to exercise aspects of control? The factors detailing such can be daunting. Since they have such a profound impact on the flow and outcome of a negotiation, it behooves you to understand the variances in order win more negotiations.

This article addresses those questions and details how to increase your negotiation win rate.

Negotiation Tip: Like most aspects in life, control is perceptional. That’s to say, if you think you have it, you do. Of course the person with whom you’re negotiating with has a lot to say about the amount of control you do or do not have in a negotiation, but still, it’s perceptional.

Exercising Control in a Negotiation:

Exercising control in a negotiation is the fine balance of knowing when to lead, when to be led, and when to maintain a steadfast position. It also entails controlling your emotions and those of the other negotiator.

Getting Control in a Negotiation:

In reality, the only way you can get control in a negotiation is by having the other negotiator follow your lead. The stimuli used to do so can be from several perspectives. You can cajole, be stern, be condescending, be conciliatory and/or employ a number of other strategies. The one you employ is dependent on the type of negotiator she is (hard nose, easy going, soft), but you need to match your style to one that’s suited to her demeanor, based on what’s being negotiated for at the time. By using the appropriate approach, you enhance your abilities to control the negotiation.

Maintaining Control of a Negotiation:

Maintaining control during a negotiation entails the fine balance of leading and giving the impression of being led. You give the impression of leading when you express offers as being beneficial to the other negotiator’s needs for the negotiation. You give the impression of being led by adopting a position of accepting her offer/perspective, etc. In either case, make sure those goals are also aligned with yours, less you’re not really exercising control at all.

Relinquishing Control in a Negotiation:

Giving the appearance of relinquishing control promotes the perception of being controlled by the other negotiator. By doing so, you endear yourself to her. She feels empowered, because she’s taking the lead, which means she’s in control. During such times allow your body language to be in alignment with the persona you project (e.g. softer tone of voice, open body gestures, smaller physical appearance, etc.). If your words and body language are aligned, your relinquishing of control will be more believable and accepted as such, even more so at a subliminal level by her, which gives you an additional advantage.

As you can see, the perception and exercise of control during a negotiation has a great impact on the flow and outcome of the negotiation. In your next negotiation, adopt the points mentioned above and observe its flow. In particular take note of how exercising the different forms of control influences the outcome of the negotiation. Continue to improve on your ability to exercise control by focusing on the aspects of control in your negotiations. As you get better at implementing the facets of control, your negotiation win rate will increase… and everything will be right with the world.

Remember, you’re always negotiating!