Public Speaking, Sales Presentations or Group Meetings – Be in the Moment

If you are speaking to a large audience, a small room full of people, or conducting a personal presentation, nothing is as effective and engaging as living in the moment. This is a lesson taken from the stage to the boardroom by Pat Dolan, Fine Arts Chair of St. John’s.

As the Fine Arts Chair of St. John’s, it is Pat Dolan’s responsibility to prepare young men and women for the stage. As a teacher and mentor, his lessons are invaluable for life beyond the stage. He requires rehearsals with dedication and commitment. In the process of teaching communication skills he imparts confidence. In the process of challenging students to design the stage he unveils hidden creative talents. In the process of teaching his pupils how to act, he teaches them how to be.

After individuals and understudies are selected to play roles, each person begins the arduous task of learning the script by rote. The lines are rehearsed with constant repetition until the very words become memorized as a reflexive response to auditory stimulus, speaking without thinking. By the time that the actors achieve this level of emotionless repetition, Mr. Dolan begins to work his real magic.

Three Lessons

As a first step, the cast was instructed to lay down on the floor motionless. With eyes closed, each member of the cast was instructed to tell the other members of the cast about one new sound that they could hear in the silence. At first this seemed absurd. However, once everyone was quiet, someone noticed the faint sound of cars outside. After a few moments, as the other most obvious sounds were identified, members focused with intent concentration on the most sublime sounds. Someone identified the sound of the wind on the windows, and another person quickly noted the sound of footsteps and laughter in the distance. As we became intensely aware of our surroundings, we started to notice the sound of each other breathing and the faint shuffle of someone moving. With all other stimulus removed, we noticed the pulse of our own heartbeats. It is amazing to realize how much we overlook and choose to tune out when we are focused on specific thoughts. How many clues and input do we miss from the world around us when we are concentrating on what we are about to say?

As the second step, the cast was instructed to sit on the stage in darkness. Completely motionless and with eyes closed, the entire play would be spoken aloud in the empty hall. Each of the players listened intently to the rise and fall of the other voices as they echoed in the otherwise empty chamber. The fluctuations, tones and subtle nuances of the voices became heightened once all other senses were stilled. How much did we learn about the inflection of our own voices and the ability to convey emotion in the sound of the spoken words?

As the third step, Mr. Dolan instructed us to act out the entire play in our own words. The simple rule was to complete the entire drama from beginning to end without using any of the scripted language. This sounds simple right? It is not. Imagine knowing what needs to be said and knowing that you can not use the very words that have been memorized. It was necessary to express the feeling, intent and purpose of the words without using the predetermined words to create actions and response. The feeling and intent had to be our own, the purpose was prescribed even though the words were forbidden. How much of what we say or hear in meeting or presentations is scripted or prepared in advance? How well can we convey our feeling and intent by adjusting our language to the listener, rather than our own prepared script?

On Stage

During one production on the stage, we had an opportunity to apply this training in action. The play was based on the legendary Sherlock Holmes, and in one critical scene the great Doctor Watson was to be threatened at gunpoint by the leading lady. Unfortunately, upon walking on stage, in front of friends, family and strangers, the leading lady encountered a severe case of stage fright. As Dr. Watson delivered his lines with perfection, the leading lady froze, motionless and staring at the sea of eyes. Undaunted, Dr. Watson repeated his lines, and then tried to break the spell. He waved one hand in front of her eyes, but she remained as a statue. This moment would surely put the training by Pat Dolan to the test.

The great Doctor Watson began the most amazing one man show off Broadway. He adapted his soliloquy to incorporate both ends of the conversation. He uttered questions aloud and crafted a story that was as mesmerizing as it was spontaneous. As the story expanded, he wrapped the plot around a game of charades, pretending that the leading lady was a famous statue from ancient Greece. From time to time, Dr. Watson would guess at the name of goddess, giving the leading lady a chance to rejoin the activity. He juggled props on the stage and gracefully twirled his bowler hat from the top of his head to the tip of his fingers. He enthralled the audience with his stories, guesswork and animated activities.

As the good Doctor Watson was in mid-stride across the stage, the leading lady suddenly came to life and blurted out her scripted line. Needless to say, it had absolutely no connection whatsoever to the soliloquy that Dr. Watson had created. The audience responded with a stunned silence. Pausing for a mere breath, Dr. Watson shouted with excitement, “Ah ha, Galatea! The statue comes to life! And I, fair lady, shall be your Pygmalion. You win the charade fairly and squarely, and now on to matters at hand.”

The audience erupted in laughter and applause, and then the play continued as if never interrupted. The transition between the statuesque stage fright and back into the scripted activity was so entertaining that it was transparent. Even the director, Mr. Dolan, did not recognize that the play had taken an unexpected detour. The audience, cast and crew were so engaged in the dialogue that everyone thought it was part of the play.

In the Boardroom

Fast forward several years to boardrooms, stage and customer presentations. How many times have these thespians drawn on the lessons learned from Pat Dolan? No matter how well scripted or rehearsed, there is nothing more engaging than performing and living in the moment. Adapt your style of communication to the audience and to the moment. Incorporate meaningful dialogue based on the surroundings, the people and interactive communication.

The old adage is to ‘open with a joke’. The underlying purpose to this approach is to make a connection with the audience. Regardless of the size of the audience, the purpose is to recognize and engage your audience with some commonality and shared sense of being. Your audience may be as small as one person, in which case it is much easier to get to know the person and adjust your script to be a conversation. If your audience contains tens of people or hundreds, then it is a more challenging task to quickly identify a shared sense of purpose, mutual interest and method of communication, but it can be done.

Do not fear eye contact, interaction or individual connection when you are presenting. This is the goal, not to be avoided. It is as important to express the feeling and the intention as the purpose. It is as important to be interested as it is to be interesting. It is in recognizing response that you confirm connection, being aware of your surroundings and of your audience.

Another old adage is to imagine your audience in underwear. This is intended to mitigate fear by removing the intimidation and reducing the humanity of the audience. On the contrary, it is the humanity that you should be trying to reach with conscientious consideration. Do not fear your audience, but speak to them respectfully as if each person is a recently rediscovered acquaintance and long lost friend. Imagine yourself shaking hands with each individual as you speak to them and look them in the eyes. Welcome the audience into your presentation and make them an active participant, even if they remain in their seats. Be authentic with your audience, adapt your script to accommodate their style of communication, and live in the moment.

______________________________________________________

Words of Wisdom

“It usually takes more than three weeks to prepare a good impromptu speech.”

- Mark Twain

“All the world’s a stage,

And all the men and women merely players.

They have their exits and their entrances;

And one man in his time plays many parts…”

- William Shakespeare

“I say in speeches that a plausible mission of artists is to make people appreciate being alive at least a little bit. I am then asked if I know of any artists who pulled that off. I reply, ‘The Beatles did’.”

- Kurt Vonnegut

“Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.”

- William Penn

Why 10 Years Of Giving Presentations Hasn’t Improved Your Delivery

Why don’t people get better at public speaking just by speaking in public? Same reason golfers don’t get better just by playing golf. But both could make giant strides if they just understood how Talent actually works. It is understandable, it is systemized, and it can be replicated. I’d like to show you how…

I have a long and detailed presentation on Talent, but here is the simple version. Talent is neither inborn nor genetic. To develop Talent – in anything – you need all of the constituent parts in this formula:

TALENT = Yearning + Input + Deliberate Practice, Sustained.

That’s it; the whole enchilada. And it applies to anything.

This formula is the result of decades of international study into the topic of Talent, and is admirably explored in Malcolm Gladwell’s book Outliers, and Geoff Colvin’s Talent is Overrated.

The Talent Equation:

Let’s start with Yearning. You have to want to learn. If you have no desire to improve, the other factors will remain irrelevant, in a ‘horse to the water’ sort of way. But if you do have even the slightest inkling for betterment, you’re already at a distinct advantage over those who do not. Now you will need the next factor: Input.

Input is any form of teaching or coaching. Simply put, you need someone to show you how. If you have yearning but no input, your development can only progress so far, and it will be slow.

It’s important to note that self-teaching is not nearly as effective as having another person coach you, particularly in the early stages of developing proficiency in a new field. Master practitioners may know enough about their fields to coach themselves, but starting out, we don’t know what we don’t know.

The Most Important Ingredient:

The next factor is the most important of all: Deliberate Practice. This is vastly different to what most people consider to be practice. Deliberate Practice occurs when you break a thing down to its constituent parts, and then work on getting better at each part in isolation. You achieve this only through mind-numbing amounts of repetition, with a focus on improving each element.

It explains why some people can put in the fabled 10 000 hours of practice playing golf, and not improve one jot, while others will soar to the professional ranks with the same amount of time. The difference lies in how they practice.

An average golfer, for instance, will spend x amount of time playing a round of golf. There may be yearning, but there is no outside input, and no deliberate practice. Just generic golfing. Hence, his time teaches him almost nothing.

A great golfer, however, will spend the same number of hours practicing precisely how to get a ball out of a sand bunker. He focuses on just this one element, and does it over and over, thus improving one constituent part of his total game. He then moves on to another part. And that is Deliberate Practice. He may even do it in conjunction with the input of a coach, which would greatly enhance his efficacy.

And that’s why most people will never get better at Public Speaking, despite a lifetime of giving presentations at work. They are not improving the constituent parts of their speaking abilities. Moreover, they receive little to no coaching or constructive feedback.

They are merely ‘playing a game of golf.’ Furthermore, they are generally traumatized by each instance, which reduces their capacity for the very first element in the Talent equation: yearning. Because they fear it, they don’t want to learn how to do it better.

How to Apply the Talent Equation to Public Speaking:

So, armed with this knowledge, how exactly do you break Public Speaking down into its bits and pieces; it’s constituent nuts ‘n bolts?

I have an exercise that I use when training executives, and you can try it for yourself. Initially, it looks and feels rather ridiculous. But the more time we spend doing it, the more the benefit becomes apparent to my trainees.

I get them to stand in front of a room, as though poised to deliver a speech. But that’s where things get abstract: Instead of speaking, they have to count. They have to count using different emotions, and at different speeds and volumes, as though they were giving the greatest oratory performance in the history of public speaking, with every shade and nuance of feeling, even though all they are saying is, “1, 2, 3, 4, 5… !”

Why?

Because it allows them to practice the parts without having to think about the words. I take intellectual content out of the equation, I take fear of speaking out of the equation, and I get them to focus only on the rhythms and physical movements of speaking. This way they can work on what to do with their hands; how to stand and move; how to use their voices; how to create emphasis and emotion, pausing, playing with facial expressions, etc.

It’s like a musician practicing scales on a piano. In fact, I call it ‘the scales of public speaking.’

Having coached them through this process, I then assign homework. My delegates must spend a certain amount of time in front of a mirror at home (preferably in private; families have a way of doubling over with laughter), and simply ‘going through the motions,’ over and over, until they like the rhythms and patterns they see in the mirror.

Then, once they are back in front of a live audience and they replace the numbers with content, the deeply ingrained muscle-memory kicks in, and the grace is naturally there.

Deliberate Practice. Break down and rebuild. It’s the single greatest distinction between amateurs and super-performers.

Danger Zone!

Here is an interesting and counter-intuitive point about Talent. When it starts coming naturally and automatically, you have hit your first Talent Cap; your first developmental ceiling.

This happens in a very obvious way with driving. When your average driver gets to the point where it ‘comes without thinking,’ he has hit his performance potential and will generally not improve further over the course of a lifetime. Sometimes, he will even get slightly worse, year by year.

So, is it possible to break through such a performance barrier, and achieve the next level of performance? Yes. But only consciously. You have to identify the ceiling – realize that you have reached a level of automatic proficiency – and then overcome it by design. Otherwise, it will simply never happen.

Using the car example, once you’ve reached automatic proficiency and realized it, you might then do an advanced driving course, which pushes you beyond your comfort zone, or perhaps learn some new, daring stunts involving a car (just not in my neighbourhood, please).

This forces you to think about your craft again, and to learn by conscious design instead of repeating apathetically.

If you identify and use this simple principle, your performance potential – in any sphere – will be leagues ahead of most.

Happy counting!

Tips for Making a High-Impact, Money-Saving Presentation Booklet

Your boss asks you to present your company’s services to a prestigious potential client. You’re speaking at a seminar for professionals in your industry. You’re introducing your project to the board of directors for approval. Whatever the scenario, many of us will have to present our knowledge to others in a business setting at some point.

Whether you’re presenting to a group of colleagues or to clients, you want to deliver your information effectively.

Creating a professional presentation booklet can help you organize your message and keep your audience’s attention. They can peruse a read-along booklet during your presentation, then take the booklet with them to reinforce your message. Or you can add extra information in a presentation booklet so they’ll continue reading after you’ve sparked their interest in the topic.

Here are some suggestions for an effective and professional presentation booklet:

- Make your booklet a hard copy of the PowerPoint you’ll be projecting

- Give them an overview of your company or the background of your presentation

- Leave space in the booklet so your audience can write thoughts or take notes during your presentation, if appropriate

- Focus your booklet on statistics and facts related to your presentation

- Be sure to leave contact information or action you want them to take at the end of the presentation booklet

Now that you have ideas for what to put in your presentation booklet, there are several ways to actually make one:

You can take your information to a local printing company or printing website and have them create the booklet for you. This can quickly become expensive, depending on the size and quality of your presentation booklet. Color print, paper type, and binding type are some of the variables that will affect the price.

If you (or your company) are planning to create a presentation booklet more than once, it may be more economical to get the materials to make it yourself. You may already own or have access to a higher quality printer.

You will need to purchase a binding machine (a largish purchase), and the supplies for the booklet (paper and covers, nominal purchases). After these initial costs, you will enjoy the convenience and relatively low expense of producing your own presentation booklets.

Another benefit to creating your own presentation booklets is quality. Many printing companies allow for defects in your order. And if they don’t get it right the first time, it may be too late by the time you receive the remake. When you create your own presentations, you get to decide what the final product is, and you’ll be able to produce them as quickly as you like.

I’d recommend using the Unibind XU138. The great thing about a Unibind system is that you can quickly and easily create professional looking hard or soft cover books. You can also reuse the binding and add or remove pages from your booklet if you need to change the content.

Warning: a poor quality presentation booklet won’t help your presentation – it will draw attention away from your message! Demand the highest quality from your printer, or do it yourself to ensure that it’s done right.